Wednesday, March 30, 2011

We Miss You

I used to go to the restaurant at least once a month as it is a few blocks from the church and quite affordable. The manager of the store closest to the church is also one who provides care for one of our members with special needs. She has even emailed me when she noticed that this person has not been taking his medications, winning my respect for more than the burritos she makes.

While I have not been there in a while, I love getting emails from this local burrito chain. Their marketing manager is filled with spunk, and I can hardly wait to see what she has to say each week. But yesterday's email made me realize just how good this restaurant is at reaching their customers. They want my business and are willing to do what it takes to get it.

The email read:
Dear Donna,

Where the heck have you been? To show you how much we miss you, we got you a little something--but we can't give it to you unless you come in. So here's the scoop: we've just put a FREE TACO on your Burrito Elito card. All you have to do is visit any Cal Tort, with your card, within 2 weeks of this email to get it. After 2 weeks it goes away--so hurry!

We're holding our breath until you get here. 1, 2, 3...

Yours Truly,
Queen of Burritos

The Queen of Burritos does more than make me laugh - she also reaches out to me to let me know that I have not been to the restaurant in a while. She misses me. And, if I take her up on her offer, I'll likely go in for more than a free taco for what is a taco without chips and salsa!

I wonder what our church can learn from her. How is it that we reach out to people who we have not seen in a while? What do we do to let people know that there is something waiting for them when they return - a loving community, a timely message, authentic worship, people who care? What do we do to make sure that no one falls through the cracks by recognizing absences?

"We miss you" are three rather powerful words.

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